The Independent Revolution
The independent business revolution is a big part of Nu Pop Culture. While last century's businesses were more about learning how to fit the corporate model, this century offers many more opportunities to be an entrepreneur. This site will seek information from amazing business leaders who think out of the box and work on creating new solutions to improve the consumer experience. Read the latest 2016 Indie News.
So is the indie revolution really taking over? If so, why aren't we hearing about it on TV and radio? Now, that's something more to laugh about than wonder about. Check out this list of top websites for exploring indie music.
In order to understand what indie means in the first place, you have to consider a topic than many hipsters find very boring, which is economics. If you understand what "big biz" is as the top of a pyramid, then you probably realize that indie exists somewhere at the bottom and middle of the pyramid.
While it's generally true that indie refers to a business entity that is not a corporation, there are some examples in which a big company has helped fuel the spirit of indie entrepreneurship. That seemed to be one of the motives of Apple during the Steve Jobs era: to create technology that leveled the economic playing field or big and small business. His vision opened the door to the do-it-yourself music career path, but it also opened the floodgates to a lot of mediocre music being uploaded to iTunes. The democratization of music and videos also led to plenty of websites with bad advice for indie musicians.
The other Apple - Apple Records, which was the Beatles' record label, was a subsidiary of the then EMI/Capitol empire. The Beatles were not a typical pop success story, in which many young stars are merely born into either entertainment industry or wealthy families that can help give their kids a head start. After all, the combination of musical instruments, sound equipment and traveling on the road to do shows can rack up big expenses. The Beatles, though, came from modest beginnings and went on to become the most successful recording act of all time - and they did it indie style.
Unlike the biggest names in music at the time, the Beatles were able to take control of their own music - at least on an artistic level. They were, however, swindled out of lot of potential wealth in their early days due to signing a contract that gave most of their songwriting royalties to their publisher.
Now let's fast forward back to the present. Ask yourself, do any of today's pop stars have an indie image? Not many, unless you count Taylor Swift, who is on an indie label but gets a lot of help from big biz at distribution and promotion. Sure, she's got hits on the radio, but how many of her fans are more familiar with her deeper album cuts? The interesting thing about Taylor Swift is that she is the daughter of a wealthy banker. Why is that interesting? Because apparently that's what it takes to have big hits these days. Several other current pop stars (Maroon5, Ed Sheeran, Beyonce, Katy Perry) either came form wealth or families already connectied with the entertainment biz.
Can a major label artist get away with calling themselves indie these days even if they're not? Yes, it's possible, but then again you have to define the audience. A huge percentage of the mainstream audience comprises people who do not even know that indie culture exists. Another good percentage frowns upon small biz of any kind - those tend to be people who eat a lot of toxic trash junk food - the kind you see advertised on TV a lot.
If you walk into any store, mall, restaurant or establishment that plays music, are you more likely to hear popular or indie music? Odds favor pop music wherever you go, unless you begin to explore indie culture. Yes, indie music does have vitality despite not being part of the big spectacle of big screen corporate culture. Will next year's Super Bowl entertainment likely be corporate or indie based? Bet on corporate. But when it comes to betting on what has more credibility with intellectuals and community spirit, bet on indie.
The indie revolution is not a mirage or rumor. It has been brewing long before the Beatles came on the international scene in the sixties. It is essentially the roots of America, which was built on visions and dreams that came from humble beginnings. The perception that small biz is insignificant in our culture needs to change. We need to get back to our independent roots while venturing forward with new creative ideas. That is the true spirit of indie culture, which favors quality over quantity.
Even if a recording doesn't sell a million units, it can still have rich value in the lives of the people who appreciate it. Luckily, there are literally millions of people around the world who think this way. Despite being heavily outnumbers, independent thinkers who view humanity as one big family are the more inspiring people on Earth.