.............. ABOUT ** INDIE ** ORGANIC ** GREEN ** ALTERNATIVE ** MOBILE ** TECH ** CULTURE


The Indie Revolution

The independent business revolution is a big part of Nu Pop Culture. While last century's businesses were more about learning how to fit the corporate model, this century offers many more opportunities to be an entrepreneur. This site will seek information from amazing small business leaders who think outside the box and work on creating new solutions to improve the consumer experience.

So is the indie revolution really taking over? If so, why aren't we hearing about it on TV and radio? Now, that's something more to laugh than wonder about. Big Biz would rather you just watch their zillions of channels owned by 6 big global conglomerates than explore beyond it. At the same time, Big Biz often discovers new art, music and talent from the indie world.

In order to understand what indie means in the first place, you have to consider a topic than many hipsters find very boring, which is economics. If you understand what "Big Biz" is as the top of a pyramid, then you probably realize that indie exists somewhere at the bottom and middle of the pyramid.

While it's generally true that indie refers to a business entity that is not a large corporation, there are some examples in which a big company has helped fuel the spirit of indie entrepreneurship. That seemed to be one of the motives of Apple during the Steve Jobs era: to create technology that leveled the economic playing field for big and small business, especially software developers and desktop publishers. His vision opened the door to the do-it-yourself music career path, but it also opened the floodgates to a lot of mediocre music being uploaded to iTunes. The democratization of music and videos also led to plenty of websites with bad advice for indie musicians.

The other Apple - Apple Records, which was the Beatles' record label, was a subsidiary of the EMI/Capitol/Parlophone empire. The Beatles were not a typical pop success story, in which many young stars are merely born into either the entertainment industry or wealthy families that can help give their kids a head start. After all, the combination of musical instruments, sound equipment and traveling on the road to do shows can rack up big expenses. The Beatles, though, came from modest beginnings and went on to become the most successful recording act of all time - and they did it indie style, cutting against all trends while ushering in new ones.

Unlike the biggest names in music at the time, the Beatles were able to take control of their own music - at least on an artistic level. They were, however, swindled out of a lot of potential wealth in their early days due to signing a contract that gave most of their songwriting royalties to their publisher, Dick James, who went on to sell the rights to another publisher.

Can a major label artist get away with calling themselves indie these days even if they're not? Yes, it's possible, but then again you have to define the audience. A huge percentage of the mainstream audience comprises people who do not even know that indie culture exists. Another good percentage frowns upon small biz of any kind - those tend to be people who eat a lot of toxic trash junk food - the kind you see advertised on TV a lot. TV brainwashed zombies respond to Big Biz marketing. That's fine, although sitting around watching the idiot box scientifically puts the mind in an alpha state, allowing for Big Biz propaganda to seep into the mind seamlessly.

If you walk into any store, mall, restaurant or establishment that plays music, are you more likely to hear popular or indie music? Odds favor pop music wherever you go, unless you begin to explore indie culture. Yes, indie music does have vitality despite not being part of the big spectacle of big screen corporate culture. Will next year's Super Bowl entertainment likely be corporate or indie based? Bet on corporate. But when it comes to betting on what has more credibility with intellectual and artistic minds, bet on indie.

The indie revolution is essentially a return to the roots of America, which was built on visions and dreams that came from humble beginnings. The perception that small biz is insignificant in our culture needs to change. We need to get back to our independent roots while venturing forward with new creative ideas. That is the true spirit of indie culture, which favors quality over quantity.

Even if a recording doesn't sell a million units, it can still have rich value in the lives of the people who appreciate it. Luckily, there are literally millions of people around the world who think this way. Despite being heavily outnumbered, independent thinkers who view humanity as one big family are the more inspiring people on Earth.



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