Nu Pop Culture - Technology
Technology, like music, can move in trends and lead to a lot of redundant market saturation. That's what's happened with smartphones, although there's a growing demand in the business world for mobile workplaces to allow for telework. The cloud and automation allow for many entrepreneurial possibilities that call for maximum output from minimal staffing. Here's a look at how technology has reshaped culture since late last century and how a new culture has been created that nurtures tech careers.
Evolution of Digital Culture
Steve Jobs had a way of making tech exciting even to non-techies, whereas Bill Gates was more of just a regular old world aggressive marketer who always seemed to favor rushing bug-riddled products to market than quality control. In the early 2020s the tech world isn't so defined by visionary CEOs as it is by funding mechanisms, patents and stock buybacks.
Apple has set major historic milestones this century, such as achieving the first trillion dollar market valuation. Under Jobs the company helped save the music business with the iTunes model of paid digital downloads and its iPhone stimulated the smartphone revolution. Tim Cook has stayed out of the spotlight by comparison, but has led the company to all-time valuation records. Apple, however, has been less innovative under Cook, and has played follow the leader with Spotify on music streaming.
Traditionally, the tech industry has mainly been of interest to techies. But starting around 1984 the home computer revolution, as consumers began to see the need to do work on computers rather than by hand. The development of the World Wide Web was another major advancement that made more average Americans curious about computers. Search engines like Google, of course, helped open the door to low cost online advertising while helping users find information quickly on the web.
If you wonder where the high paying jobs are these days, investigate the tech arena. There is still a strong outlook for IT work, even with cloud integration, as well as software programming and web design. It's important to keep in mind, however, that many tech companies are outsourcing work overseas to cheaper label. In some countries, techies with valuable web and programming experience are offering their services for as low as a few dollar per hour. There will probably be plenty of work for advanced techies in the future, but techies with limited knowledge and credentials may be replaced with cheaper outsourced workers.
One of the technology options for a startup firm of certified IT graduates to consider is to become a Managed Services Provider (MSP). The firm needs diversity in managing IT systems, which can be achieved through networking and outsourcing.
How SEO and PPC Bring Value to Digital Marketing
As much as we hear about how great tech is, there are still weaknesses that need to be fixed, starting with search engines that still serve links to nowhere and bad sites. It's still possible to click a search engine link and get a virus. There's also no guarantee that even a credible website will get indexed. One of the lamest things about tech is how much redundancy and spam it generates. Despite questionable search rank pages, SEO link building is still an essential component to gaining high visibility in search engines for website owners.
While SEO and organic content can be free to low cost strategies for achieving visibility in search engines, the fastest way to get online visibility is by investing in PPC ads with CTAs, although it may take a period of trial and error at first to figure out the right keywords and content in ads to attract leads.
Tech giants are trying hard to take over entertainment, but they should be paying closer attention to how to improve existing tech products on the market. They should keep it straight that their job is to create better tech products to improve the consumer experience and not worry so much about being the most relevant entertainment platform. There should also be more emphasis on creating tools that help entreprenuers test and promote products.
The internet economy is a no-brainer. Let's expand it so that there are plenty more self-employed freelance web surfers. The more people work from home, the less they will drive and pollute the air. The 2020 coronavirus pandemic led to the mass shutdown of businesses around the world, creating financial uncertainty. Companies using remote workers have shown how telework is a solution for businesses during a crisis.